09.01.2006
Competitive Intelligence Basics
Le site de "Woodlawn Marketing Services" d'Adrian Farrell offre une vision globale sur l'intelligence économique : définition, historique, les avantages pour les entreprises (acquérir des avantages compétitifs, une stratégie efficace), le processus...
Voici un schéma extrait de ce site :
The CI Process - Designed for Efficiency
The Competitive Intelligence process is composed of six phases:
- Destination Phase is the preparedness and the capability to perform the task
- Demand Phase identifies the information needs and determines the approach to be taken
- Discovery Phase involves seeking out and collecting the information sources by legal means
- Development Phase produces a meaningful picture from the pieces of data that have been discovered and analysed
- Delivery Phase communicates the resulting intelligence to the right people at the right time
- Disengagement Phase involves debriefing clients and reflecting to improve the process.
http://www.worksys.com/ci101.htm
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