09.01.2006

Competitive Intelligence Basics

Le site de "Woodlawn Marketing Services" d'Adrian Farrell offre une vision globale sur l'intelligence économique : définition, historique, les avantages pour les entreprises (acquérir des avantages compétitifs, une stratégie efficace), le processus...

Voici un schéma extrait de ce site :

The CI Process - Designed for Efficiency
The Competitive Intelligence process is composed of six phases:

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  1. Destination Phase is the preparedness and the capability to perform the task
  2. Demand Phase identifies the information needs and determines the approach to be taken
  3. Discovery Phase involves seeking out and collecting the information sources by legal means
  4. Development Phase produces a meaningful picture from the pieces of data that have been discovered and analysed
  5. Delivery Phase communicates the resulting intelligence to the right people at the right time
  6. Disengagement Phase involves debriefing clients and reflecting to improve the process.

http://www.worksys.com/ci101.htm